Archive for the 'School of Search Engine Optimization' Category

Are Your SEO Efforts Going To Waste?

Tuesday, September 18th, 2007

Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme […]

SEO - Are You Making The Search Engines Mad?

Sunday, September 9th, 2007

If you’ve been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort.
All you had to do was load up the page with the keywords you wanted to rank high […]

Local Search Optimization - A Guide to Getting Started

Saturday, September 8th, 2007

While searching the web these days, it’s hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Already we’re seeing features like customer […]

7 Search Engine Optimization Strategies

Thursday, August 16th, 2007

Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
However, please be reminded that high search engine ranking is not your only objective, and […]

Advanced Uses for the Google Algorithm

Wednesday, August 1st, 2007

Previously…
In our article on Understanding Google’s Algorithm, a brief explanation was given on what the Google algorithm is and a few general tips were given to help the beginner to optimize their website for it. This article will go into much more depth on different tactics to use to further optimize your site for […]

How To Indirectly Get To The Top Of Search Engines

Sunday, July 15th, 2007

There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can’t get in the Top 20, you can use indirect ways to get it there.
How do you do this? By using the success […]

Private Practice Success: Using Link Anchor Text to Increase Your Search Engine Rankings

Sunday, July 8th, 2007

Linking continues to be one of the most important aspects of achieving high rankings in most search engines, and in particular, Google. The more links leading to your site from other URLs that have content relevant to your site (and preferably a high ranking themselves), the higher your search engine rankings will be. Linking pages […]

What To Look For When Shopping For A SEO Specialist

Thursday, July 5th, 2007

When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.
If someone offers you fast results they may be pulling your leg. If you aren’t listed on search engines the average time to be index takes around 4 weeks. Someone offering submissions in less then that is coning […]

Natural Search Engine Results and Website Consulting

Tuesday, July 3rd, 2007

You scroll down past the banner ads and enter your search term.
You pass the “sponsored results” without a glance. You ignore
the shaded results to the right, as well as the additional
“sponsored results” at bottom. Hiding somewhere in the middle of
it all, you finally find the results you came for. Welcome to
the world of natural search- […]

Affiliate Marketing, Adwords and Money

Saturday, June 30th, 2007

Frankly, yes. I am MORE than a little ticked that I shared this
information with a few close friends and somehow it ended up the
rave discussion on a popular forum. So people don’t “get it
wrong”, here’s the actual excerpt from the Adwords Black Book -
not yet released, but it will be priced EXPENSIVE.
What do I […]