Archive for the 'School of Search Engine Optimization' Category

The Changing Face of Search Engine Optimization

Friday, January 18th, 2008

With the ever evolving internet market for just about anything you can imagine and
Google’s index growing to almost 9 billion pages, and counting, there is little
dispute amongst search engine optimizers that our job is getting much harder.
From linking to articles, and density to ontology, our industry changes as fast as
any other. The search engines, […]

How to Get Non-stop Free Traffic to Your Website

Thursday, January 10th, 2008

Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything.
Search engines are a major source of […]

You Can be Banned by Google for Using Your Own Website

Monday, November 19th, 2007

Silly.
Yes it may sound so. But it is not. And when your revenue is heavily depending on Google you cannot take risk of ignoring this bad habit residing in you.
Johny was working as netpreneur for last two years. His website was ranked very high in Google fetching a big chunk of regular customer from it. […]

A Three Day Marketing Plan for Better Google Rankings

Saturday, November 17th, 2007

If you’re reading this article, you’ve probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce. Rising to the top of the search engines is often a combination of web-savvy marketing, link trading, and understanding the intricacies of complex ranking algorithms for […]

Guide to Getting Linked

Tuesday, November 6th, 2007

Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you’ve just got to be creative with it and think more in terms of putting yourself in the other webmaster’s shoes- figure out what the advantages are […]

The Smart Way To Get Listed On Google!

Monday, October 15th, 2007

So you want to get listed on Google? And you want a GOOD listing on Google? “But my website is not popular and is too new to be noticed by Google,” you say?
Well, I have a solution to your problem.
There are couple ways to get listed on Google. First, there’s the wrong way. […]

Why Search Engine Marketing Has A Passion for Web Site Usability

Thursday, October 11th, 2007

Watching a recent football game, I imagined two very different teams: one called “The Horders†and the other, “The Huntersâ€. In the game, it takes planning and skill to carry a football a few yards. There’s interference and distractions. Scantily clad dancing girls are screaming cheers nearby.
How different, I wonder, is this from finding something […]

Google Adsense Optimization Tips

Tuesday, October 9th, 2007

There are plenty of tips to help you enhance your adsense revenue in the net, and I’m always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there…
optimization tips
https://www.google.com/support/adsense/bin/static.py?page=tips.html
webmaster guidelines
http://www.google.com/intl/en/webmasters/guidelines.html
I strongly advise everyone to study the full content yourself. But I will point out […]

No Cost Search Engine Marketing

Friday, September 21st, 2007

As a matter of fact, I recommend NOT wasting money on pay inclusion in
most cases because it doesn’t offer enough of an advantage (and many
times the fees give you absolutely no advantage - the only exception are
the few sites that guarantee placement within a specific timeline). Focus
your online marketing and gain positive and targeted traffic […]

13 Tips For Good Search Engine Placements

Thursday, September 20th, 2007

When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.
1. USE KEYWORD FILE NAMES: By naming your html file relevant to your keywords, you can gain a slight advantage. This is a relatively […]