The Poetry Of Marketing

Why is it considered the most electrifying club in your golf
bag? Why is it the first club anyone talks about when equipment
is brought up? Why is it what everyone wants?

The answers are simple - POWER. It’s all about the power of the
long ball. The golfer who drives the ball the furthest is
considered the man of the moment, and everyone wants to be that
man. I guess it’s an ego thing.

This mind game is played among all golfers form beginner to
professional. It is on of the main driving forces behind the
design of today’s best golf drivers. The manufacturers are
continually coming up with newer and better drivers that go
further and straighter than the competition. They come in all
shapes and sizes with the bigger is better attitude coming out
on top.

A lot of the big oversized drivers are built to the largest
legal size specifications under PGA rules and regulations.
Combine that with the ultra thin super springy club faces. What
you get is a kind of loaded canon. These clubs launch the golf
balls high in the air and really long. We must emphasize really
LONG.

A lot of the club makers have even taken the grooves off the
clubfaces around the sweet spot areas. This is to reduce spin
and allow the ball more distance with less resistance. What this
also causes is less accuracy off the tee. But most golfers are
willing to give up a little accuracy for more distance.

Now if you throw in the new technology in today’s golf shafts it
gets a little crazy. With all the different types of graphite,
the raised and lowered flex and kick points, and now even
tipping it almost seems out of control.

Wow, that’s getting crazy. There is such a huge amount of
possible grip, shaft, and club head combinations it can be
confusing to the average golfer. But not to worry, there are a
ton of great resources out there to get you fitted correctly.
Check out our website for more of this article and other golf
driver information at: HREF="http://www.golfequipmentsource.com/golf-drivers.html"
target=_blank rel="nofollow">www.golfequipmentsource.com/golf-drivers.html

This entry was posted on Tuesday, November 6th, 2007 at 6:12 pm and is filed under Sports Center. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.