118 118 - Directory Enquiries Service for Britain
118 118 is a United Kingdom provider of directory enquiries facilities, assisting you to locate phone data as well as more valuable data.
118 118 utilise ‘The Number UK Ltd’ to provide directory enquiries numbers - the Number is a subsidiary of American Firm InfoNXX - the greatest independent directory enquiry supplier globally.
Directory enquiries was, in the past, connected to by calling up 192 (UK), even so, the marketplace was deregulated in ‘02 and in August 2003 192 stopped.
Amongst offering a directory enquiry system, 118 118 also offer a service where you can ask 118 118’s personnel a question, for example, ‘Where is the tallest tower in Belize’ and they can then provide the answer to your problem, by phone, or, if you want, by a text message (intensely useful when you’re at the pub quiz!)
118 118 have run various extraordinary ad campaigns over the past few year, making two men with pendulous moustaches, well known for promoting their service. The cheeky chappies have been seen in numerous disparate guises, including an imitation of ‘The A-team’. 118 118 are, now, an enormously significant chunk of the 118118 brand throughout the UK, and are instantly recognizable.
