Use Email and Save Our Planet
Make it a habit to always ask new clients for their email address and include a space for email addresses on all your contact forms and sign up sheets.
If a customer feels uncomfortable giving you their email address, remind them that it saves trees and keeps your costs down. Tell them you have a strict privacy policy and under no circumstances will you share their email address or abuse the privilege. Be adamant without being obnoxious.
Staying in touch consistently with customers and prospects is a lot easier these days with email. Good email practices can be a strong asset for businesses because of the low cost and ease of use.
A recent study from eMarketer reported that 67% of U.S. consumers said they liked companies who, in their opinion, did a good job with permission email marketing.
And even though some people are still reluctant to completely embrace this type of communicating due to SPAM and abuse concerns, the benefits far outway the negatives. It’s time that every business recognize that getting an email address from a customer is not an option! Email is now recognized as the number one preferred method of communication by consumers and businesses alike. By using best practices permission-based emailing as the primary method of correspondence,
Your customers can
2. Receive discount incentives that can be easily shared with others.
Your business can
2. Feel confident that you are doing your part to save the Earth’s natural resources.
You are doing your customers, your pocketbook, and your environment a big service by transitioning from old-style paper correspondence to the newer, more energy-efficient email alternative.
Diana D’Itri is the Co-Owner of Ravebiz. An Internet technology company with a suite of online marketing tools to help small and mid-sized businesses get more sales through b2b cross promotions and consumer referral lead generation.
To find out more about Rave Technology and receive your free download “31 tips for Boosting Referral Business” go to http://www.ravebiz.com or email Diana at diana@ravebiz.com
